Category: General Articles


Polestar has just revealed their new 3 electric luxury SUV, and along with the debut of the vehicle itself, the configurator for it has already gone live to allow potential buyers to spec it to their heart’s content.

The Polestar 3 is now the largest vehicle in the Swedish automaker’s lineup, and it will share a platform with the Volvo XC90‘s effective replacement called EV90 . To get a sense of its size, the 3’s 117.5-in (2,985 mm) wheelbase falls just under an inch above the Tesla Model X’s, but a few inches shorter than the three-row Rivian R1S’s. Pricing for the Polestar 3 starts at $83,900, which puts it in line with other luxury SUVs in its class, electric or otherwise.

See Also: 2024 Polestar 3 Is A Made In The USA Electric Luxury SUV With Up To 510 HP And A 379-Mile Range

Exterior colors on offer include

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There are several reasons why selling parts online during this time was successful, but it was primarily due to fewer people shopping in person. However, as people began to return to their normal lives, consumers continued to shop for parts online because it became their preferred shopping method. 

Online shopping is convenient and allows consumers and small repair shops to easily research and compare products. 

Simply put, if a dealer is not selling parts online, they will never reach the large threshold of online shoppers that eCommerce businesses cater to. In 2022, there are expected to be more than 266.7 million online buyers in the U.S. alone—more than ⅓ of the country’s population.

Over the past two years, the parts department wasn’t the only department to be negatively affected by the pandemic. 

The shortage of semiconductors significantly impacted the production and availability of new vehicles. The cost of both new

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1921 Haynes, Cars of 1912

1912 Haynes

Fun thing to think about: 1912 was Chevrolet’s first full year on the market. Now, 111 years later, Chevrolet is still around, but most of the brands seen below are not. It’s odd to think that this gallery is filled with the cars that Chevrolet buyers in 1912 either passed on, or simply could not afford.

Michigan Auto Ad

Excerpt from Michigan ad seen below.

Take special note of the Michigan ad. Until I read this particular advertisement, I was not aware that cars were lumped into categories based on horsepower. Or, maybe they weren’t. The auto industry was still evolving, and comparisons between brands were often difficult to make, as many of these cars were sold regionally, and could not be easily had in every market.

And, reviewing the ads below, it occurs to me that Detroit Electric would make a fine brand to bring back into action.

More classic

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Email marketing is one of the most powerful tools online businesses can use during big sales events. An effective email marketing strategy can help you generate new customers, turn them into repeat buyers, and garner brand loyalty that keeps them from going straight to your competitors. 

For Black Friday weekend, it’s important to utilize and create effective email marketing campaigns. However, for many parts departments, this is new territory, and there’s a lot to cover. Where do you start? 

Here are the top five email marketing tips that all dealerships should use to sell more OEM auto parts during Black Friday weekend. 

Create Different Campaigns for Prospects and Customers

Every good marketing strategy markets products and services to two types of consumers: prospects and customers. 

Prospects are people who have not yet purchased from your business. Customers are people who have made purchases from your business. Both are equally important

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