Fun thing to think about: 1912 was Chevrolet’s first full year on the market. Now, 111 years later, Chevrolet is still around, but most of the brands seen below are not. It’s odd to think that this gallery is filled with the cars that Chevrolet buyers in 1912 either passed on, or simply could not afford.
Take special note of the Michigan ad. Until I read this particular advertisement, I was not aware that cars were lumped into categories based on horsepower. Or, maybe they weren’t. The auto industry was still evolving, and comparisons between brands were often difficult to make, as many of these cars were sold regionally, and could not be easily had in every market.
And, reviewing the ads below, it occurs to me that Detroit Electric would make a fine brand to bring back into action.