GMC’s Design Manager speaks to Megan Lampinen about the evolution of truck interiors
Pick-ups are a huge money maker for automakers. General Motors generates at least US$17,000 in pre-tax profit for every large pick-up it sells. That’s according to Reuters, citing GM disclosures to investors. The pick-up segment is huge in the US, GM’s home market, where it accounted for 18.3% of new vehicle sales in 2021. That makes it the second largest segment in the US, following only crossovers. With so much at stake, getting the design right is pivotal.
Pick-ups are a challenging segment in that they function both as work vehicles and lifestyle models. That means the cab design needs to facilitate both use cases. Automotive World caught up with Brian Izard, Interior Design Manager for the GMC brand, to hear more about the evolution of cab design and the secret to meeting the segment’s rapidly …