Email marketing is one of the most powerful tools online businesses can use during big sales events. An effective email marketing strategy can help you generate new customers, turn them into repeat buyers, and garner brand loyalty that keeps them from going straight to your competitors.
For Black Friday weekend, it’s important to utilize and create effective email marketing campaigns. However, for many parts departments, this is new territory, and there’s a lot to cover. Where do you start?
Here are the top five email marketing tips that all dealerships should use to sell more OEM auto parts during Black Friday weekend.
Create Different Campaigns for Prospects and Customers
Every good marketing strategy markets products and services to two types of consumers: prospects and customers.
Prospects are people who have not yet purchased from your business. Customers are people who have made purchases from your business. Both are equally important to generating revenue during big sales events.